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Future Implications
How a shifting social landscape will reshape brand strategy. 1) Short‑Form, Video‑First Feeds The rise of short, vertical video is reordering attention across platforms like TikTok, Instagram Reels, and YouTube Shorts. Users prefer quick, snackable stories; algorithms reward frequent, native video. Strategy shift: 2) Authenticity & Real‑Time Interaction Audiences expect transparency and two‑way engagement. Brands…
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Viral Marketing Initiatives: My Top 5 Traits of Campaigns That Blow Up
Let’s be real, everyone wants to go viral. Whether it’s a brand trying to launch a product or just someone hoping to get noticed, viral marketing has become the holy grail of digital strategy. But what actually makes a campaign catch fire online? In my experience and from what I’ve seen on social media, viral…
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Differentiation: Comparing Tesla and Ford’s Social Media Strategies Author: Lamont WilliamsPublished: June 2025
Differentiation: Comparing Tesla and Ford’s Social Media Strategies In today’s digital world, social media is one of the most important tools for companies to promote their brands, engage with audiences, and achieve strategic goals. In this post, I’m comparing Tesla and Ford, two well-known automotive companies, to explore how they each use social media differently…
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Orkut in Brazil: A Social Media Pioneer’s Rise and Fall Through a Marketing Lens
Orkut Community Page Introduction Before Facebook became the global social media juggernaut we know today, there was Orkut, a platform that captured the hearts of millions in Brazil. Launched in 2004 by Google, Orkut may have faded into digital history by 2014, but its influence on social networking and marketing strategies is undeniable. At its…
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Weixin: Redefining Social Media Through Cultural Integration and Seamless Utility
An early version of Weixin’s chat interface featuring voice messaging, allowing users to send audio notes by holding a button—ideal for quick communication in Chinese without typing.Image Credit: Screenshot via Wikimedia Commons In today’s fast-changing world of social media, really understanding how people use these platforms and why is everything. That’s what makes Tencent’s Weixin…
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Warby Parker
How Warby Parker Changed the Game: A Look into Innovation and Purpose Hey friends, For my very first blog post, I wanted to explore something that really inspired me—how one company completely flipped the script on a long-standing industry. While reading Chapter 1 of my textbook, I came across the case study on Warby Parker…
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The Art of Connection
In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.
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