Category: Uncategorized
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Future Implications

How a shifting social landscape will reshape brand strategy. 1) Short‑Form, Video‑First Feeds The rise of short, vertical video is reordering attention across platforms like TikTok, Instagram Reels, and YouTube Shorts. Users prefer quick, snackable stories; algorithms reward frequent, native video. Strategy shift: 2) Authenticity & Real‑Time Interaction Audiences expect transparency and two‑way engagement. Brands…
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From Memes to Meaningful Action: My Thoughts on Breast Cancer Awareness Campaigns
As I reflect on the breast cancer meme case study, I’ve started thinking deeply about what effective awareness looks like, especially on social media. During October’s Breast Cancer Awareness Month, I’ve noticed how many memes and vague status updates make their way around Facebook. For example, status posts like “Melissa, black” or “I like it…
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