Tag: business
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Future Implications
How a shifting social landscape will reshape brand strategy. 1) Short‑Form, Video‑First Feeds The rise of short, vertical video is reordering attention across platforms like TikTok, Instagram Reels, and YouTube Shorts. Users prefer quick, snackable stories; algorithms reward frequent, native video. Strategy shift: 2) Authenticity & Real‑Time Interaction Audiences expect transparency and two‑way engagement. Brands…
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Differentiation: Comparing Tesla and Ford’s Social Media Strategies Author: Lamont WilliamsPublished: June 2025
Differentiation: Comparing Tesla and Ford’s Social Media Strategies In today’s digital world, social media is one of the most important tools for companies to promote their brands, engage with audiences, and achieve strategic goals. In this post, I’m comparing Tesla and Ford, two well-known automotive companies, to explore how they each use social media differently…
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Orkut in Brazil: A Social Media Pioneer’s Rise and Fall Through a Marketing Lens
Orkut Community Page Introduction Before Facebook became the global social media juggernaut we know today, there was Orkut, a platform that captured the hearts of millions in Brazil. Launched in 2004 by Google, Orkut may have faded into digital history by 2014, but its influence on social networking and marketing strategies is undeniable. At its…
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Warby Parker
How Warby Parker Changed the Game: A Look into Innovation and Purpose Hey friends, For my very first blog post, I wanted to explore something that really inspired me—how one company completely flipped the script on a long-standing industry. While reading Chapter 1 of my textbook, I came across the case study on Warby Parker…
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