Tag: social commerce
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Future Implications

How a shifting social landscape will reshape brand strategy. 1) Short‑Form, Video‑First Feeds The rise of short, vertical video is reordering attention across platforms like TikTok, Instagram Reels, and YouTube Shorts. Users prefer quick, snackable stories; algorithms reward frequent, native video. Strategy shift: 2) Authenticity & Real‑Time Interaction Audiences expect transparency and two‑way engagement. Brands…