Tag: social media marketing

• Orkut in Brazil: A Social Media Pioneer’s Rise and Fall Through a Marketing Lens

  

  Orkut Community Page Introduction Before Facebook became the global social media juggernaut we know today, there was Orkut, a platform that captured the hearts of millions in Brazil. Launched in 2004 by Google, Orkut may have faded into digital history by 2014, but its influence on social networking and marketing strategies is undeniable. At its…

  williamslamontlw1

  May 15, 2025

  personal

  Brazil digital culture, business, cultural relevance in marketing, digital marketing lessons, digital user experience, digital-marketing, early social media platforms, Facebook vs Orkut, Google Orkut, influencer marketing origins, localized digital marketing, marketing, marketing strategy, online brand engagement, online communities, Orkut, Orkut Brazil success, Orkut case study, platform innovation, privacy in social media, seo, social media marketing, social networking history, social-media

• Weixin: Redefining Social Media Through Cultural Integration and Seamless Utility

  

  An early version of Weixin’s chat interface featuring voice messaging, allowing users to send audio notes by holding a button—ideal for quick communication in Chinese without typing.Image Credit: Screenshot via Wikimedia Commons In today’s fast-changing world of social media, really understanding how people use these platforms and why is everything. That’s what makes Tencent’s Weixin…

  williamslamontlw1

  April 30, 2025

  personal

  app integration, behavioral marketing, china, China tech, cultural marketing, Didi Taxi, digital payments, digital strategy, digital-marketing, hongbao, marketing, mobile apps, seamless design, social media marketing, social-media, technology, Tencent, user engagement, user experience, WeChat, Weixin, Weixin Pay